It’s a puzzle game where you match candies with a limited amount of moves and hope that you get a) to the next level and (if you’re a masochist) b) get three stars on all levels.īut on the whole, it’s actually reminiscent of Kasparov versus Deep Blue, just set in a Las Vegas casino. I started to think about how Candy Crush, really, isn’t just one game. Maybe we need to delve deeper to get to the real story behind it. And there are a lot of suckers, since King makes approximately a million dollars in revenue every day from Candy Crush. This is nothing new then, right? Everybody knows not to pay for those games. You buy the new Assassin’s Creed, you can get the best armor in the game right away if you “hack” it with your hacking credits that, incidentally, you can purchase with your credit card. This is passing on to other games as well. I’ve learned quite a lot from it.įreemium has been talked about for years now, ever since the first Farmville players decided that it’s a good idea to send their credit card information to Zynga in order to get their crops to grow more quickly. However, I do not agree with the second part. While trying it out for the first time, one of the SogetiLabs Fellows peered down on my phone and said “You’re playing Candy Crush? That’s a waste of time! You can’t learn anything from it!” I agree with the first part. Instead of reading an article, learning a foreign word or doing few squats in my spare time, I downloaded King’s Candy Crush Soda Saga on my phone. During these two busy days, I still managed to find some free time. The days were filled with a lot of discussions, team assignments and so on. In December 2014, SogetiLabs organized a workshop in Chantilly, France. (This blog was originally published on 31st March 2015) As me move towards the end of 2015, Let’s look at the No.
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